(Senior) Performance Marketing Manager

You are responsible for driving profitable growth across all paid media channels, especially Google Ads – with a clear focus on customer acquisition, ROAS, and scalable growth.

As a Performance Marketing Manager, you’ll take ownership of performance marketing for four brands, combining a data-driven mindset with creative execution. You will relieve the management team in day-to-day operations while also shaping our long-term marketing setup. With your hands-on expertise, you will manage and continuously evolve our performance channels (Google, Affiliate, Meta), always pushing for the next level of growth.

• Media buying & scaling: Independently set up, manage, and optimize campaigns across Google Ads (search, shopping, YouTube), Meta Ads (Facebook, Instagram), and Affiliate. Plan and manage six-figure monthly budgets, scaling them profitably. This starts as a one-person show, supported by content and creative teams.

• Performance analysis: Monitor, analyze, and report on channel performance. Build dashboards and reporting frameworks (Looker, Metabase, GA4, Excel/Sheets) to identify trends, anomalies, and growth opportunities.

• Conversion optimization: Work closely with content, campaign, and eCom teams to improve funnels, landing pages, and creative testing – ensuring traffic converts at maximum efficiency.

• Affiliate growth: Manage and expand our affiliate partnerships, negotiating conditions, and identifying new publishers to unlock incremental sales.

• Stakeholder collaboration: Partner with management to align marketing initiatives with overall business goals, bringing strategic insights and operational execution together.

• Market & platform expertise: Stay ahead of industry trends, platform changes, and competitor benchmarks to keep our performance setup best-in-class.

• Proven track record (3–5 years minimum) with direct ownership of budgets of €50k+ per month

• Solid experience in planning, launching, and optimizing paid media campaigns across search, social, and shopping

• Deep understanding of key performance metrics (CAC, ROAS, CLV) and attribution models

• Ability to work confidently with large datasets, applying structured analyses to extract actionable insights

• Proficiency with Google Ads, Meta Ads Manager, GA4, and dashboarding/BI tools such as Looker Studio, Metabase, or similar

• Strong analytical skills combined with a hands-on, problem-solving mentality – you take ownership and drive projects to results

• Excellent communication skills: you can translate data into clear recommendations and influence stakeholders at all levels

• Bonus: Experience in SEO and/or applying AI-powered processes to marketing workflows

• Corporate Benefits: Access to an exclusive employee discount platform with savings on top.

• Employee Discounts: Generous discounts on our entire product range.

• On-Site Parking: Free parking spaces available.

• Company Pension Scheme: Secure your future with a company-backed pension plan, featuring an exceptionally high 40% employer contribution.

• Fitness & Wellness Subsidy: Allowance for Urban Sports Club memberships to keep you active and healthy.

• Public Transport Subsidy: Monthly allowance for your HVV ticket for an easy commute.